Reviewed · RIVER CRUISES

London Eye Ticket, Big Bus Hop-on Hop-Off Tour & River Cruise

★ 3.5 · 275 reviews 3 hours 35 minutes (approx.) From $82 Operated by Big Bus London · Bookable on Viator
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The best thing about this package is that it gives you three useful views of London in one booking: street level from the open-top bus, a slow turn above the Thames on the London Eye, and a boat ride between Westminster Pier and the Tower of London. For a first day in the city, that is a smart way to get your bearings.

I especially like the London Eye and Thames cruise, both of which received the strongest praise. The Eye gives you a calm, 30-minute rotation with wide views, while the boat offers live commentary and a welcome break from crowded streets. I also like the flexible 24 or 48-hour bus ticket, though traffic can turn a short ride into a long wait.

The main drawback is the bus itself. London traffic, road closures, protests, marathons, and labor strikes can cause long delays, and several people waited 30 to 60 minutes for a bus. You need to use the app, plan around fixed Eye and cruise times, and avoid treating the hop-on hop-off bus as a fast form of transport.

Key points to know before booking

London Eye Ticket, Big Bus Hop-on Hop-Off Tour & River Cruise - Key points to know before booking

  • Three angles on London: Combine the Big Bus, London Eye, and Thames cruise in one package.
  • The Eye needs advance planning: Use the Big Bus Manage My Booking portal to select your time slot.
  • The river cruise is one way: It runs between Tower of London and Westminster Pier, not as a full return circuit.
  • Traffic is the big risk: The bus may be excellent for sightseeing but poor for getting somewhere on time.
  • The 48-hour ticket adds walking tours: Choose from Royal Walk, Jack the Ripper, and Harry Potter tours.
  • Redeem the voucher early: Ask Big Bus staff to activate your QR code and issue any required attraction ticket before leaving the bus.

Three ways to see London for $82.38

London Eye Ticket, Big Bus Hop-on Hop-Off Tour & River Cruise - Three ways to see London for $82.38

At $82.38 per person, this package is not a bargain if you only want a quick bus ride. Its value comes from using all three parts: the sightseeing bus, the Eye, and the cruise.

The ticket includes a 24 or 48-hour Big Bus pass, so the listed 3 hours and 35 minutes should not be read as the total time you have access to the bus. That figure better describes the planned experience or a typical set of activities. Your bus ticket begins when you activate it at a designated Big Bus stop.

The 48-hour choice makes more sense if you want to spread things out. You can use one day for the central London route, another for museums and Kensington, and still fit in the Eye and cruise without rushing. The 24-hour ticket can work well for a tightly planned day, but only if you allow extra time for traffic.

This package suits you best if you are visiting London for the first time, have limited time, or want a simple sightseeing framework. If you already know the city and mainly need transport, the Underground and regular buses will usually be more dependable.

More Attraction Tickets in London

Start with the London Eye, not the bus

London Eye Ticket, Big Bus Hop-on Hop-Off Tour & River Cruise - Start with the London Eye, not the bus

The London Eye is the part I would schedule first. You must pre-book a time slot through the Big Bus Manage My Booking portal, using the details on your voucher. Do this before building the rest of your day around it.

The Eye makes a good anchor because its timing is fixed, while the bus is not. A bus caught in traffic can arrive far later than expected, so leave a generous buffer before your Eye reservation. If you are using the bus to reach the Eye, do not cut it close.

The rotation takes about 30 minutes. You can sit or stand inside the pod, and the slow movement gives you time to look across central London. The view is the main event here, not a guided tour, so choose a clear part of the day if weather matters to you.

There is one useful ticket detail that can save you trouble. The mobile QR code from a third-party booking platform may need to be redeemed by Big Bus staff before the Eye will accept it. Activate the voucher at a Big Bus stop and ask for the physical Eye ticket if staff provide one. Doing this early is much better than leaving the Eye queue, finding another bus, and returning to the back of the line.

The red route covers London’s main sights

London Eye Ticket, Big Bus Hop-on Hop-Off Tour & River Cruise - The red route covers London’s main sights

The central route is built for first-time sightseeing. It links Piccadilly, Green Park, Hyde Park, Trafalgar Square, Whitehall, Westminster, the London Eye, St. Paul’s Cathedral, London Bridge, Southwark, and the Tower of London.

At Piccadilly and Green Park, you are near the West End, elegant streets, and the approach to Buckingham Palace. The Hard Rock Cafe stop is handy for that area, while Queen Elizabeth Gate and Queen Mother Gates serve the Green Park and Hyde Park side of the route.

The Marble Arch and Regent Street stops give you two very different views of central London. Marble Arch connects with Hyde Park and the shopping streets around Oxford Street. Regent Street and Piccadilly Circus put you close to theaters, shops, and the bright heart of the West End.

Haymarket, Trafalgar Square, Craig’s Court, Horse Guards Parade, and Whitehall form a useful cluster. This is one of the best sections for getting off and walking. You can move between Trafalgar Square, the government buildings along Whitehall, and Horse Guards Parade without needing another bus.

The route then reaches the London Eye and Waterloo. These stops are useful for the Eye, the South Bank, and the river cruise connection. The walk between bus stops, the Eye, and the pier matters, so wear shoes you can comfortably use on pavement.

Covent Garden adds another lively stop, though its narrow streets and crowds mean the bus cannot place you at every doorway. St. Paul’s Cathedral and the Monument give you access to the City of London, with its older streets and dense cluster of major buildings.

London Bridge, Southwark, and the Tower of London are among the most useful stops on the eastern section. The Southwark stop is near City Hall, while the Tower stop puts you close to one of London’s major historic sights and the river cruise area.

Temple and Westminster Pier complete the central circuit. Temple is handy for the legal district and river access. Westminster Pier is especially important because it is one endpoint of the included cruise.

The route sounds compact on a map, but do not assume it will run quickly. A full circuit can take far longer than the advertised estimate when traffic is heavy. One bus ride between Kensington and the central route took nearly three hours in difficult conditions. That is not unusual enough to ignore, especially during hot weather or major road events.

Kensington and museum stops add a second side of London

London Eye Ticket, Big Bus Hop-on Hop-Off Tour & River Cruise - Kensington and museum stops add a second side of London

The western route takes you through Hyde Park, Knightsbridge, South Kensington, Kensington Palace, Notting Hill, and Paddington. It is useful if your priorities include museums, royal sights, shopping, and residential neighborhoods.

Hyde Park Corner and Harrods are the first major western stops. Harrods is a natural choice for a short look at Knightsbridge, while Hyde Park Corner gives you access to the park and nearby monuments.

The Natural History Museum stop, labeled South Kensington Museums on the route, is useful for the museum district. Gloucester Road gives you another Underground connection and access to the surrounding hotels and museums.

Kensington Palace, Notting Hill, and Kensington Gardens offer a change from the grand central sights. The route also includes Peter Pan near Bayswater Road, Lancaster Gate, Paddington Station, and Edgware Road. These stops can help you link sightseeing with your hotel or rail connections.

The western route continues through Baker Street, Oxford Circus, Regent Street, Piccadilly Circus, Trafalgar Square, Westminster, the Eye, and the Tower. That means you can use it as a long scenic ride back toward the center, but you should watch the clock.

One route warning is worth taking seriously: the green route can have buses only every 30 to 45 minutes. That frequency is too slow for a tight schedule. Check the live bus location in the app before walking to a stop, and do not rely on this route to reach a timed attraction.

The blue route links major stations and the British Museum

London Eye Ticket, Big Bus Hop-on Hop-Off Tour & River Cruise - The blue route links major stations and the British Museum

The third route is useful for the north-central part of the city. It serves Russell Court, Euston Square, King’s Cross, St. Pancras, Euston Road, the British Museum, Temple, and Covent Garden.

King’s Cross and St. Pancras are practical stops if you arrive by train. Euston and Euston Square also make this route useful for rail connections. The British Museum stops are the main sightseeing reason to use it.

The museum appears in both directions, with separate northbound and southbound stops. Check the direction before boarding, especially if you are trying to reach Covent Garden or Temple. Stop names can be confusing, and finding the correct boarding point is one of the weaker parts of this experience.

The bus comes with audio commentary in seven languages, and complimentary earphones are provided. The commentary helps turn a ride through traffic into a sightseeing experience, but it does not remove the basic problem: a bus stuck on a crowded road is still stuck.

The Thames cruise is the most relaxing connection

London Eye Ticket, Big Bus Hop-on Hop-Off Tour & River Cruise - The Thames cruise is the most relaxing connection

The included river cruise is provided by City Cruises and runs one way between Tower of London and Westminster Pier. That direction matters. It is not a full river loop and does not automatically return you to where you started.

I would use the cruise as a deliberate transfer between the eastern and western parts of central London. Board near the Tower and ride toward Westminster if you are finishing an eastern sightseeing day. Go in the opposite direction if you are starting near Westminster and want to reach the Tower.

The river gives you a different view of bridges, riverside buildings, the London Eye, and the central skyline. The cruise also breaks up the bus portion, which can feel repetitive when traffic is slow.

Live commentary is offered in English, and it was one of the strongest parts of the boat experience. Seating can be limited when a crowded ferry arrives from another pier, so arrive with enough time to choose your place. If you need a seat, do not assume every sailing will have one immediately available.

Pay attention to the last useful departure of the day. The bus service can finish around 7:30 p.m., and missing that cutoff can leave you needing another way back. The river cruise is a sightseeing transfer, not a substitute for a late-night transport plan.

The 48-hour ticket earns its price with walking tours

London Eye Ticket, Big Bus Hop-on Hop-Off Tour & River Cruise - The 48-hour ticket earns its price with walking tours

Only the 48-hour ticket includes the three guided walks. The choices are:

  • Royal Walk from Stop 8 at 10:00
  • Jack the Ripper walk from Stop 19 at 13:00
  • Harry Potter walk from Stop 21 at 16:00

These walks make the longer ticket more attractive if you like exploring on foot. They also give you a way to see details that pass quickly from a bus window.

The Royal Walk is the natural choice for Buckingham Palace and the royal center. The Jack the Ripper walk adds a darker side of London around the eastern route. The Harry Potter walk fits readers and film fans who want a themed look at the city.

Because the times are fixed, you need to check the meeting stop and plan around them. Do not assume you can fit all three into a single day while also riding every route, visiting the Eye, and taking the cruise.

Practical lessons that can save your day

London Eye Ticket, Big Bus Hop-on Hop-Off Tour & River Cruise - Practical lessons that can save your day

Activate the mobile voucher at a designated Big Bus stop before visiting the Eye or boarding the cruise. Ask staff to explain which parts of the package are already activated and whether you need a paper attraction ticket.

Use the Big Bus app for live tracking and service updates. The app matters more in London than it might in a smaller city because traffic, protests, road closures, marathons, and public transport disruptions can change the route.

Bus stops are not always easy to find. Some have similar names, and several are identified by nearby businesses or landmarks, such as the Monument stop outside Pret. Give yourself extra time when changing routes.

The buses are wheelchair accessible, and the London Eye can accommodate wheelchair users. Service animals are allowed. Most people can take part, but the walking portions and transfers between the pier, Eye, and bus stops require some walking.

Food and drinks are not included, and there is no hotel pickup or drop-off. Plan this as a self-guided city sightseeing package, not a door-to-door tour.

Free cancellation is available if you cancel at least 24 hours before the scheduled start time. Changes or cancellations inside that window are not accepted for a refund.

Who should book this package?

Book it if you want a first look at London without arranging three separate activities. It works especially well for families, first-time visitors, and anyone who values the Eye and river cruise more than fast transport.

The strongest plan is to reserve the Eye first, take the cruise at a sensible point in your day, and use the bus for sightseeing between stops. The 48-hour option is the better pick if you want the walking tours or need flexibility.

I would skip this package if your schedule is tight, you need reliable point-to-point transport, or you dislike waiting in traffic. In that case, buy the London Eye and river cruise separately and use the Underground for the city’s long jumps.

For most first visits, the package is worth considering because the Eye and boat provide the memorable moments, while the bus gives you a broad introduction. Just treat the bus as a moving sightseeing platform, not as a timetable you can trust to the minute.

FAQ

How long is the experience?

The advertised experience lasts approximately 3 hours and 35 minutes, but the Big Bus ticket itself is valid for either 24 or 48 hours after activation.

Is the London Eye time included automatically?

No. You need to pre-book a London Eye time slot through the Big Bus Manage My Booking portal using the details on your voucher.

Where does the Thames cruise go?

The one-way cruise runs between Tower of London and Westminster Pier. It is not a complete return circuit.

Which company operates the river cruise?

City Cruises provides the Thames river cruise included in this package.

How many languages are available for the bus commentary?

Audio commentary is available in seven languages, and complimentary earphones are provided.

Are walking tours included with every ticket?

No. The three guided walking tours are included only with the 48-hour ticket.

Can I use the mobile voucher on the bus?

Yes. Activate the mobile voucher or QR code at a designated Big Bus stop. Ask staff about redeeming the London Eye portion before you leave the bus.

Is hotel pickup included?

No. You need to reach a Big Bus stop yourself, and hotel pickup and drop-off are not included.

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